Beyond Connections, Building Relations

Anamika Sahu, Managing EditorPublic relations, aka PR, meant just a bridge between corporates and people in the old years. But today, PR is a must tool for reputation & crisis management. India’s 2014 general election can duly be credited to brining such change in the outlook in the country. From framing campaign policies, to organizing rallies, to even minutely teaching politicians what and how to say, PR industry is now bringing the same pitch note to the corporates also on a much deeper note than ever.
With increasing responsibilities, the purview of PR has also widened beyond training the media to talk to media, which now includes even marketing, advertising, event management and more. PRs now deal with lots of data and analytics, which mean they can even act as lynchpins to device business strategies in the future. This may include the time to launch a product or a person, next business location or even business partners that will add value to their clients.

While the industry’s golden years yet have to come, the current phase is quite critical for the industry as many players have on boarded the game without proper know how to run the show. With startups and SMEs extending their interaction with media to take their stories to masses, the chances for freelancers and small PR firms are bright. But their strategies will decide their future while their clients’ faith on the industry at large. Helping not just startups and SMEs but even the large corporate houses to find the perfect PR fix is our current issue of siliconindia ‘20 Most Promising PR Agencies – 2019’. The featured companies have devices several winning strategies for their clients that are not just unique for deep result oriented. Do read to know more about them.
Do let us know what you think!