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whatSHElikes: Rediscover. Evolve. Glorify

whatSHElikes: Rediscover. Evolve. Glorify

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Smita Dhawan,Founder‘None other than a woman can better inspire other women’was exactly the phase that developed a creative impulse in SmitaDiwan, a Senior Television Journalist and Communication Specialist. Smita who has an extensive experience in mediaalways aspired to be an entrepreneur and do something exceptional for the women community. Following her zeal, she decided to venture into the online space and set up a digital platform that solely serves the motto ‘For the women, by the women’. This unique idea led to the birth of a distinctive online corporate news website - whatSHElikes.in.

Beginning with posting articles, stories, interviews that mattered the most in the lives of a woman, whatSHElikes soon garnered a huge traction by publishing more than 2000 posts in just a timeframe of three years and also received thousands of reviews from its genuine readers. Today, the portal is not only considered to be one of the most viewed websites in India but across 179 countries worldwide.

“Our sole mission has always been to inspire women. Through our platform we want to integrate all information whether it’s parenting or pop-culture, fashion or food, DIY or decor experts, bloggers or social media influences that are authentic and based on the daily on-trend content,” speaks SmitaDiwan, Founder, whatSHElikes.

A Women-Centric Portal
Revolutionizing the publishing
industry by forging a new kind of a model, whatSHElikes seamlessly integrates users, editors and content creators onto a single platform designed to empower all women to discover, share and create. In present times, it is often found whatever be the news published over the internet tends to be filled with more glamour, glitz and drama. And, not a many stands apart by creating or providing news that is well-researched, based on authenticity and seriousness, especially the ones curated for women in looking towards the importance of the subject matter.

We are planning to go local and regional. We have already launched whatSHElikes.in in Marathi platform and we have received a good response for the same and soon we our readers can read their favourite magazine in their language. Majority of India’s population prefers consuming content in their native languages over English


whatSHElikes identifying this as one of the major concerns has curated non-perishable, informative, edutainment content that can be searched even after 30 years. Smita avers, “Women are constantly searching for reviews online. Looking at this, we at whatSHElikes have already covered more than 100 such product that tends to rank higher in the Google search and are in the path to add A-Z requisites that weighs the most.”

Touted to be India’s first women portal started by women and dedicated to the contemporary women, the portal renders a platform to all the gorgeous women
to explore and glorify their life with latest fashion trends and new products, discuss and explore relationships, shop and rediscover themselves. Catering to a women age group of 16-40 with 19+ categories, generally more than any other women website’s content, whatSHElikes proffers news and various materials on Fashion, Beauty & Styles, Lifestyles, Health, Yoga, Relationship Fitness & Wellness, Parenting, Bollywood, Interviews, Shopping, Home decor, Food, Television, Gadgets, Living, Kitchen, Products Reviews, Pets and many more.

“Our USP has been the pregnancy, parenting and kids section that leverages information through video content and it is the first-of-its-kind in the nation.” “We are planning to go local and regional. We have already launched whatSHElikes.in in Marathi platform and we have received a good response for the same and soon we our readers can read their favourite magazine in their language. Majority of India’s population prefers consuming content in their native languages over English”

Shift from Online to Offline – The Way Forward
Mumbai headquartered whatSHElikes is an expert panel of more than 20 women from all walks of life who are real makers and contributors to development. Fortifying technology trends as the game changer, whatSHElikes is soon planning to launch India’s first-tech lab for women whereby one can review all beauty, kitchen, tech gadgets as required. Growing organically over the years with being a genuine content publisher, Smita concludes, “At the very first place, we want to sincerely concentrate on increasing the user base and generate genuine content. Furthermore, shifting from online to offline, we will take our women experts to meet the real audience who crave for such knowledge and desire to build something of their own.”